By 2026, 73 % of UK adults own a smartphone that runs a game‑ready operating system, up from 58 % in 2021. The average user spends 1.4 hours per day on mobile games, a 35 % increase.
By 2026, 73 % of UK adults own a smartphone that runs a game‑ready operating system, up from 58 % in 2021. The average user spends 1.4 hours per day on mobile games, a 35 % increase.